Oscars renamer tv#
ABC is set to broadcast the Oscars until 2028, and to maximize the value of its investment, it would try anything to recapture an era when live TV could take hold of the zeitgeist. In the weeks leading up to Sunday night’s awards, the prevailing mood was one of desperation. To replace them, Packer and his team organized a slew of performances and high-profile reunions, from a performance of Encanto’s “We Don’t Talk About Bruno” with a guest verse from Megan Thee Stallion to the cast of Pulp Fiction presenting Best Actor. Much to the chagrin of members, at least one of whom resigned in protest, eight categories-including Best Film Editing, Sound, and Production Design, as well as all three short film awards-were cut from the live broadcast, instead presented in an hourlong preshow and edited into the main event.
To avoid last year’s ratings catastrophe, in which the pandemic and an experimental broadcast sunk ratings to an all-time low, producer Will Packer took drastic steps on behalf of the Academy and its presenting partner, ABC.
From the start, this year’s Oscars ceremony was reverse-engineered to produce big, unmissable moments.
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